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Twitter usage in the region has jumped up around 300% viagra for sale cheap in the last couple of months with around 12k users..
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Slightly late, however we made it. Web 2.0 is the buzz words at most organizations in Arabia. Every Tom, Dick, and Harriet want to lead their company into the new global digital era (and rightly so). This conversation is taking place in some of the most advanced board rooms in Arabia.

We need to make customers feel that they are part of our development process and get their feedback on the things we do.

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The first viagra in australia proposal; be it from the board, the marketing team, or the ad agency is generally a blog. A very simple proposition, a basic website that is almost free to develop and easy to upload articles to. Sounds like a great idea, let’s do it. We will mark it as very urgent, and need to have it up in two weeks – it’s about time.

During the development process, one of the key decisions that need to be taken is whether to allow comment moderation (meaning; can customers directly upload their comments or do they need to get prior approval from the blog owners). Does this mean that anyone come on my blog and tell me F$#%@ you? No way! This should not be tolerated, we will need to review the comments before they are published on our property. This is generally the first flaw in Web 2.0 adoption within Arabia. This will apply to all things open social, and not restricted to blogs.

The premise behind Web 2.0 is Transparency (also known as radical transparency, and transparency tyranny), this implies that you need to be confident with your offering, and trusting of your customer. It is also very necessary to get your customers on board. I don’t know about you, but I can care less about helping out a company and giving my opinion, if they want to scrutinize the comment before it is public, and possibly reprimand my actions. The price of fame you get from the web is transparency (be it for personal or business gain), and negative comments are the risk directly related to the positive comments reward you would get.

Instead of trusting the community, which as we saw globally has made the likes of Wikipedia through crowd moderation; Arabia has decided to follow a Database marketing approach where we offer users a free ringtone in exchange for their personal information and constantly send them spam messages whereby they can only reply to us, and most of the time we forget to include the opt-out hyperlink forcing them to take our verbal diarrhea.

This seems like an impossible task to accomplish, especially on the radio, while listening to your favorite songs, driving to work, and being interrupted by offers and promotions!
But today, I had to pay attention to each viagra fedex ad I heard on Radio 2 – Dubai. They are implementing an innovative idea, that I think will improve the amount of attention people pay to ads, and reduce the extent to which their listeners ignore them.

So what did they do?
They are offering a prize for anyone who can “crack the code”.
Between ads, they are saying a word, and you have to capture it, and connect it to other words after later ads, and hopefully you will get the complete name of a song. Since the words take less than a second to hear, and since you don’t know when the ad will finish, you need to listen very attentively to the the ad from beginning to end. Even if you don’t want to win the prize, but just enjoy the challenge, you end up paying attention to everything that is said in the ads.
Brilliant!
I’m sure this is improving the effectiveness of their advertising, and producing better results for their advertisers.
The problem is, that although they probably are providing higher value, advertisers don’t have any way to measure that impact.
To do that requires an effort on the side of the advertiser (which they should be doing anyways if they really want to analyze the results of their advertising).
That’s a different topic, and many techniques are used to measure multi-channel marketing. But some of these techniques include: setting up a special URL for that specific radio station to see how many come through it (instead of asking users to logon to yoursite.com, tell them to come to mysite.com/radioX, and maybe ask for a discount on that campaign). You can also give people a promo code over the air, when they present that code (either online, or over the phone, or in person), you will know which ad (and medium) was more effective at attracting customers.
Multi-channel analytics are challenging to design and implement, but are very much needed in understanding what works and what doesn’t for your advertising, and it must play a central role in every campaign.

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In the last few years we saw tremendous growth in digital advertising in Arabia, marketers were more confident and savy to include online advertising as part of their marketing strategy.
Figures for 2009 are looking more positive with an estimated growth of 35% in online spend, as now with the current market situation marketers are seeking more cost effective and measurable mediums and are eager for viagra tablets quick results on viagra professional their ROIs

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We can say the online advertising has took off in Arabia; however is that enough to consider our role in the digital industry.. tec

hnology is advancing day by day and someone has to take initiative and lead with those new tools rather than eventually follow… the digital sphere includes endless tools that we can build our own products and offerings; from the popular activities of social networking and e-commerce to local content and mobile advertising etc… Maybe alot of these exist locally however we need to develop a solid base where all digital enthusiasts work together to form a ground for the digital market in Arabia and catch up to what is happening in the rest of the world…

Google has always been great on providing tools. These tools are based on utilizing the meta information on the web, users, traffic, keywords, and what not. Their search engine viagra australia does not provide any “content”, it analyzes all the pages that contain your query and gives you the (hopefully) most relevant results. AdWords is another tool helping your reach these people. Maps, Earth, Analytics…
When it comes to providing content, I’m not sure how successful they have been, in projects like Base and Knowl. In social networking, they started with Orkut, but it didn’t become the global default social network, as I assume they hoped it to be.
So, what do they do?
What they do best. They create a tool, that provides social networking as an add-on feature for anyone who wants to add it to their website.
Google Friendconnect is another tool (or should I say Platform?), that allows you to add a snippet of code and a couple of files to your site, and you can make it a social site. People can register for your site, connect to each other, make comments, and any developer can be creative in creating any tool he thinks is nice.

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First, this fits very well with Google’s strengths in providing those capabilities, and relying on networks to propagate them. Second, it removes the burden of managing a social portal, with all the complexities and procedures it entails. Google usually thrives on the self-service model.

The question that comes to my mind, is with the tools they have, will they be able to integrate them together and create a new content management system?
You can create content through Blogger, videos with YouTube, photos with Picasa, drive, measure and convert traffic, through AdWords, Analytics, and Website Optimizer, monetize the site with AdSense, add maps, and now make your own social network with Friendconnect. There are many other tools provided, these are just some.
Being a heavy user of most of these services, I’d like to see them integrated in one complete CMS.

I delivered this presentation at the MENA CRISTAL ad festival in Faraya, Lebanon. It is very intriguing to see the comms agencies’ response to mobile marketing. I believe there is an appetite for such advertising in Arabia, yet a lot of fear arising from it’s uncertainty. viagra canada online

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They say a picture is worth a thousand words. It’s probably true, because pictures “speak” for themselves, and trying to capture the moment and feelings in words is quite a tough job.

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My problem with this saying, is not that I disagree with it, it is that it makes words seems like ineffective means of description and communication.

How buy discount viagra many pictures do you need to describe a word like “basic”, or “economic”, or try your luck with “serendipity”.

Clearly, words have their own power in summarizing many concepts and distilling them into one single entity.

This also has tremendous power in helping us understand the people we are targeting in our marketing campaigns, and in the products that we develop. When a user searches for a keyword, they are telling us exactly what they are looking for, and they are telling us how they view the world.

The user who searches for his/her own keywords is also a more advanced user than the traditional media viewer/reader/listener. Searchers are more proactive and precise about what they want, as opposed to media consumers who choose from a given set of channels.

A quick search on some of the popular keywords using AdWords’ Keyword Tool gives us the number of searches done each month on average. Here are some of the popular keywords:

If your website appeared on the number 1 spot on Google when people search for “used cars” for example, you can be sure you will have no less than 3 -4 millions visits each month. These are people who are actively seeking this information, and most of them are prospective customers and have some money on them.

If you do nothing but put automated contextual ads, you will easily get $5 – 10k / month. If you help people find the used cars they want, you can make much more money on that too.

This is only for ONE keyword. You can build a company starting from there.

As you can see, a word is not only worth a thousand pictures, it can be worth a thousand dollars.

Over the past few weeks, I’ve been checking out some of the new, up-and-coming Web 2.0 sites out there. Many of these websites do offer some pretty cool content and useful services—Yelp provides great reviews and info, Zango has some fun games, and Twitter is a surprisingly addictive way to stay in touch. healthcare canadian pharmacy However, when it comes to the naming practices of these Web 2.0 companies, the trend today seems pretty clear—the stranger the better.

From Qoof to Zilok, Hulu to Wufoo, Web 2.0 names run the gamut from the cute and quirky to the totally bizarre. And these weird names aren’t limited to small, entrepreneurial startups; big VC players are investing tens of millions of dollars in companies with names like Ning ($100M), Zynga ($39M), Yodlee ($35M), and Zillow ($30M).

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So what’s up with Web 2.0 naming? When the dot-com bubble burst in the early 2000s, new Web startups tended to shy away from more evocative names and launched sites such as FaceBook, MySpace, LinkedIn, and YouTube. Today, however, it seems that anything goes. Granted, domain names are getting harder and harder to acquire, but do names like Oovoo, Squidoo, Zazzle, and Skabble make any sense to use?

As a professional naming consultant, I’m often asked for examples of really “good” names. Here’s my short answer—if it’s “right” for the offering, then it works. By “right,” I mean the name should “feel right” (support the brand story), “look right” (be easy to read/use) and “sound right” (appeal to target customers). So that means names like Facebook, Twitter, and Hi5 can all work for a social networking website.

But a good name alone is not going to determine success. Look at Cuil (pronounced “cool”), the much-hyped, heavily-funded search engine that was supposed to revolutionize the search space and give Google a run for its money. When it failed to deliver the relevant search results promised, the website didn’t look so “cool” anymore. So what do you think? What are some great Web 2.0 names?